Showing posts with label Brazil. Show all posts
Showing posts with label Brazil. Show all posts
Friday, January 11, 2013
Soccer or Football?
The question seems obvious, but it can be a bit tricky. And the answer is: it depends where you are!
If you're in the U.S.A, so Football is a game for strong men that have to cross a field carrying the ball with their hands and, yes, they can try a field goal by kicking the ball. A lot different from SOCCER the sport in which the players have to use their feet and only the goalkeeper can hold the ball with his hands.
But in the U.K. and the rest of the English speaking world, FOOTBALL is the sport played by stars like Messi and Cristiano Ronaldo. The British are considered the creators of modern FOOTBALL and they have traditional clubs, such as, Manchester United, Liverpool, Arsenal and Chelsea, although England has won the World Cup only once.
Football (or soccer in Brazil)
Talking about that, Brazil is the greatest World Cup champion and it is going to hold the next World Cup in 2014. The name of the sport in Portuguese is 'futebol', an adaptation of the English word 'football'. ![]() |
| Charles Miller |
Football was brought to Brazil by an Englishmen named Charles Miller in 1984. In the beginning the word 'football' was used to refer to the game, and other English words were used to talk about the sport. And some early clubs that became very popular through the years incorporated English terms to their names, generating curious combinations, such as 'Sport Club Corinthians Paulista' and "Grêmio de Foot-Ball Porto Alegrense".
As you can see, English might be very different from Portuguese but it's influence is big even in Brazil's most popular sport.
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Saturday, November 24, 2012
Black Friday in Brazil?
Isn't it funny how some things are artificially created and in a moment they seem plausible to everyone?
One thing that really gave me some food for thought this weekend and even raised a good discussion with a group of students was the number of stores in Brazil advertising their "Black Friday" sales.
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| Some of the Brazilian Black Friday ads |
"Black Friday", if you're not aware of it, is the traditional day of sales in the U.S. that follows the Thanksgiving Day, celebrated on the 4th Thursday in November, and it's also the beginning of the Christmas Sales Season and a really big deal. (you can read more about it by clicking here).
But what happens in the Brazilian version is a joke in bad taste. First of all, we don't celebrate the Thanksgiving Day in Brazil (except for immigrants, language schools and maybe some religious groups originated in the US). Secondly, the sales day is just a marketing strategy to sell products for their normal value, once their prices are usually inflated. So, there's no tradition and no good deals.
I asked lots of people, including my students, about the "Black Friday" ads on tv and on the Internet and they didn't have the least idea of what it was about (of course, they guessed it was about sales, but the big question was "Why Black Friday?").
As an English language teacher, I really thinks it's funny to learn about these holidays and festivals, and even take part on them in the context of cultural learning. But when it becomes something strictly commercial things get really weird.
Do business people need another great sales day? Ok, that sounds fair enough. But please, try to do something more meaningful and respectful next time...
You may also like: Why is English in the news in Brazil?
Marcadores:
Brazil,
culture,
opinion,
reflection,
Teaching
Tuesday, August 28, 2012
Why is English in the news in Brazil?
'Veja', one of the most popular weekly magazines in Brazil, has dedicated its cover story this week to discuss the importance of learning English for a successful career in different areas.
In order to do that, the story presents some people reporting the problems, benefits and difficulties they had while trying to learn English. It also brings some basic tips about how to deal with false friends and even a Language quiz.
But behind of all the usual stuff there's this uneasy data showing that, generally speaking, the Brazilian results on international English exams are poor.
That's not surprising, if we consider that Education as a whole in Brazil has a lot to improve. We still lack maturity in many aspects. Believe it or not, even today we can find teenagers who underestimate the value that learning English could add to their formation. They rely on technology, like Google Translator, for their basic everyday needs and don't seem to care about communicating effectively. Maybe that's the reason why Veja's story emphasizes that adults still can succeed on language learning. Adults surely understand what our kids don't.
Now that Brazil is economically stronger and about to hold the Fifa World Cup and the Olympics, there's this increasingly worry about the lack of qualified personnel who can really communicate in English.

And that's how the topic became a cover subject. Many companies have to invest in their staff, but we all know that learning a language takes a little time. And on business, time means productivity and profit.
For us teachers all this situation might mean great job opportunities, but it also means a lot of hard work.
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